There
are numerous marketing strategies that a business can adopt
when entering the Middle East market. Each has differing levels
of risk, legal obligations, advantages and disadvantages.
Different factors will be considered when assessing the options.
ACG will provide
the company its best advice for the different forms of entry
through proper case analysis: local office, alliances and
partnerships, joint ventures, merges or/and acquisitions,
greenfield site, franchising, contracting & licensing,
global supply chain, etc.
ACCESS
CONSULTING GROUP will recommend the most
suitable path to sell our clients’ products and services
through global supply chains and proper registration with
the purchasing departments of the relevant companies or through
a pre-qualification exercise, should that be required.
After completing the pre-qualification procedure, ACG
will recommend follow up with project-specific marketing and
promotion.
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